04 Oct 4 Signs You NEED A New Website
4 Signs You NEED A New Website
By Thomas Couch
Like all technologies, websites have a limited life cycle. It would be great if they worked forever but everything changes as technology improves. Ongoing innovations like new phones, computers and operating systems mean that falling behind can greatly damage your business.
So how do you know if you need a new website? Read the top 4 signs below and contact our team for an obligation free conversation on 0433 392 882.
1. Your website ISN’T mobile-friendly
This is a BIG one. More than 50% of all internet traffic comes from people using mobile phones (not just desktop computers). The problem is that old websites were never designed to work on mobile, which means they provide a poor user experience. This causes two BIG problems for you:
1. Lose half your business
When mobile phone users access a website that isn’t mobile-friendly, they almost always immediately leave the site. This means that you are immediately losing HALF your business opportunities. This is obviously very damaging for a business.
2. Google doesn’t want to promote websites that aren’t mobile-friendly.
It’s likely you receive a large chunk of traffic through Google. You might even be doing SEO to make sure you rank highly in Google. Search rankings show that Google clearly favours mobile friendly websites. That means that if your website isn’t mobile-friendly, then you are probably unnecessarily missing out on the business that goes to people who rank higher.
Luckily, these issues can be reversed quality new website.
2. Your website isn’t getting you enough customers
The purpose of the website is to get you more customers and clients. If you are getting traffic to your website, but you aren’t getting more customers, then clearly the website isn’t performing as well as it should. A new website can fix the design or development issues are preventing new clients from reaching you. It’s time for the website to pull its weight!
3. Editing your website is too hard or expensive
There are many important reasons for why you should be able to edit your own website:
- Being able to try new marketing options
- Adding new services and blog posts
- Editing information on the site
- Interacting with your customers…just to name a few
However, some websites have been built so that they are too hard to use. This is not ideal because you will need to pay 3rd parties to make edits. This can be pricey and can act as a barrier for positive change in your business.
You should have full control of your business and the direction it is going in. If editing your website is too hard or incurs fees, it’s time for a new website.
4. You are embarrassed to share your website with clients or customers
Do you have apprehension about sharing your website with clients or customers? Is the design outdated? Does it not work like it should? Has it degraded over time? Does it undermine your professional image?
Whatever the issue, you aren’t going to be the only one who notices it. It might be something that clients can clearly see or might be that things just ‘feel off’. In either case it can be enough to ruin a sale.
In today’s market it’s important to portray a professional and dependable image. You need a website you have confidence in.