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TBM Locker Room

TBM Lockerroom is an e-com, membership based, trail running community designed to improve members’ athletic performance. This was a completely new business proposition so a key challenge was communicating this new model through strategic web design and UI design…and doing so on a limited budget. As time passed, I also provided several marketing recommendations that became the backbone of TBM’s success, in particular utilising affiliate marketing to convert more members and utilising private Facebook groups to reduce churn by increasing user engagement.

PROJECT MANAGEMENT

UI DESIGN

WEB DESIGN

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